Asian Retail Leaders Programme (ARLP)

About the Asian Retail Leaders Programme


The Asian Retail Leaders Programme aims to develop retail talent by identifying best practices in a dynamic retail environment in the Asia-Pacific region with a view to helping retailers develop effective online and offline retail strategies.

Through a holistic approach comprising a multi-channel perspective, immersive hands-on experience and close interactions with distinguished faculty and industry experts, ARLP will give you a comprehensive learning experience of the modern retail industry in Singapore and Shanghai.

Programme Dates:

16 - 17 May - Singapore (Singapore Management University)

13 - 14 June - Shanghai (CEIBS, various locations)


The Singapore Track

16 - 17 May 2019



Class photo

ARLP 1st Cohort



Singapore ARLP2


Lesson 2

Case Studies 


ARLP 2nd Cohort

Day 1


Drawing on real-life cases and best practices of retailers in an Omni-channel world, this session will focus on sharing a framework for understanding customer value. You will work with experienced faculty to identify the current value proposition for your customers and compare it with best-in-class practices to identify avenues for leveraging digital and social media along with physical assets (if any) to create meaningful and differentiated value for your customers.

Day 2


We will examine the evolution of Walmart and Zara, two highly successful retail firms with a global footprint, and analyse some of the current challenges they face. You will discuss the challenges posed by Amazon and Alibaba and examine how retailers with pre-dominantly physical assets can adapt their strategy to respond to the market changes.

For more details on the ARLP, please click on the brochure below.


The Shanghai Track

13 - 14 June 2019




Starbucks Roastery


Nike House of Innovation






Fresh Fresh

The Shanghai track of ARLP is organised in collaboration with the China Europe International Business School (CEIBS). Participants in the ARLP will be exposed to a wide range of activities to maximise learning and facilitate knowledge sharing and discussion.

The Shanghai track offers you fresh perspective as you experience “new retail” first-hand through site visits and dialogue with various retail brand outlets in the city. Site visits include Starbucks Reserve Roastery, Nike Innovation Store, Shangxia, Fresh Fresh and Hema. You will also explore the case study of Luckin Coffee to find out how the fastest growing unicorn challenges Starbucks in China.

Participants will also be involved in a retail innovation group project, guided by our faculty and drawing the learning experiences from the Shanghai track of the ARLP.

For more details on the ARLP, please click on the brochure below.


Programme Faculty

Singapore (16 - 17 May 2019)

Nirmalya KUMAR

Professor of Marketing

Ph.D. (Marketing), Northwestern University

Kapil T

Kapil R. TULI

Professor of Marketing

Ph.D. (Marketing), Emory University

Shanghai (13 - 14 June 2019)


Lin, Chen

Assistant Professor of Marketing, CEIBS

For more details on the ARLP, please click on the brochure below.



View the video of ARLP 2018 to Korea


Who should apply?

The ARLP is designed for mid-level managers to senior-level (C-suite) business executives within the broad marketing and retail sector.

To maximise learning and sharing, limited spots for the ARLP will be available to ensure high participant-to-speaker ratio. Participants will take part in group discussions and activities, as well as on-site visits and case study discussions - all of which will be critical to the learning process.

How to apply?

  • You are most welcomed to make your enquiries with Nina Ho and send in your completed Company Nomination Form to Alternatively, you may also send your enquiries to 

    Download Nomination Form

Programme fees

  • The fee is S$12,000 (before GST) per participant.
  • Fee for Singapore citizens, who are employees of retail companies and institutions and are sponsored by their organisations, is $6,000 (before GST) per participant.
  • Organisations that send 3 or more eligible employees (Singapore Citizens/PR) for the ARLP can enjoy a 15% discount off the programme fee.

Fees include:

  • 2 Day lectures organised locally at SMU
  • 2 Day immersion programme in Shanghai, China, excluding 2 days for arrival and departure
  • Covers room booking, boarding, retail site visits in Shanghai and teachings

* All details of the programme are correct at the time of printing. SMU, RCoE and CEIBS reserve the right to cancel or postpone the programme, change the venue or any of the other details published.