The Retail Centre of Excellence at SMU aims to support traditional and non-traditional, brick-and-mortar and online retailers through solutions to tackle key challenges for long term success here and abroad, amidst a dynamic retail landscape.
RCoE Welcomes Visa as our newest Founding Member
Case study of Zalora:
Dressing Up the App to Engage Customers
Dressing Up the App to Engage Customers
Case study of Tiffany and Co:
Omni-Channel Strategy for the Asian Luxury Consumer
Omni-Channel Strategy for the Asian Luxury Consumer
Case study of Paris Baguette:
Quintessentially French with love from Korea
Quintessentially French with love from Korea
Case study of ZARA In China and India
Unlocking solutions through insights and research
Through a community of SMU faculty experts, retailers, retail experts, knowledge partners, talent and students, the Retail Centre of Excellence aspires to equip retailers with the knowhow to boost their retail businesses.
Collaborating with partners for industry advancement
With the support of the Singapore government and academia, the Centre stands committed towards helping retailers ride the winds of change in retail. Be empowered, and lead the change in retail with us.
Empowering Retailers for Success
Empowering Retailers for Success
Today’s changing world of retail has brought about several changes, such as prompting existing retailers to rethink what they can do to resonate with their consumers, and how budding entrepreneurs can set up their own e-commerce ventures. Earmarked as a key industry for growth in Singapore, the Retail Centre of Excellence thus aligns itself with this vision, with the aim to establish Singapore’s foothold as the retail hub for the region.
The Retail Centre of Excellence launched in October 2017. Read more about our launch here.
For collaboration opportunities, please email us at rcoe@smu.edu.sg
