Upcoming Seminar

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Case study of Tiffany and Co:
Omni-Channel Strategy for the Asian Luxury Consumer

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Case study of Paris Baguette:
Quintessentially French with love from Korea

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Case study of ZARA In China and India

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Unlocking solutions through insights and research

Unlocking solutions through insights and research

Through a community of SMU faculty experts, retailers, retail experts, knowledge partners, talent and students, the Retail Centre of Excellence aspires to equip retailers with the knowhow to boost their retail businesses.

Providing the tools for long term retail success

Providing the tools for long term retail success

The Retail Centre of Excellence at SMU aims to support traditional and non-traditional, brick-and-mortar and online retailers through solutions to tackle key challenges for long term success here and abroad, amidst a dynamic retail landscape.

Collaborating with partners for industry advancement

Collaborating with partners for industry advancement

With the support of the Singapore government and academia, the Centre stands committed towards helping retailers ride the winds of change in retail. Be empowered, and lead the change in retail with us.

Empowering Retailers for Success

Empowering Retailers for Success

Today’s changing world of retail has brought about several changes, such as prompting existing retailers to rethink what they can do to resonate with their consumers, and how budding entrepreneurs can set up their own e-commerce ventures. Earmarked as a key industry for growth in Singapore, the Retail Centre of Excellence thus aligns itself with this vision, with the aim to establish Singapore’s foothold as the retail hub for the region.

The Retail Centre of Excellence launched in October 2017. Read more about our launch here.

For collaboration opportunities, please email us at rcoe@smu.edu.sg

Our Founding Members

 

DFS   Decathlon   HV     Ikea    Microsoft   Popular   Tiffany and Co      VISA

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